Supercool Swedish brand Odeur is next up for overview. Odeur is a Stockholm born brand designed by Petter Hollström and Gorjan Lauseger. I love their unisex take on fashion. They represent a good example of basics made into exclusives through fantastic draping and mixing of hard and soft textures. I heard about the brand few years ago when they were all the rage in the blogosphere for using scent as one of their branding attributes.
Some looks from their autumn/winter 12/13 collection via temporaryshowroom.com:
Odeur a/w 12/13 runway at Mercedes-Benz Fashion Week Berlin in Berlin:
And here is a look at their s/s 2013 collection (shown at Gallery Show Scene, Copenhagen):
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