Supercool Swedish brand Odeur is next up for overview. Odeur is a Stockholm born brand designed by Petter Hollström and Gorjan Lauseger. I love their unisex take on fashion. They represent a good example of basics made into exclusives through fantastic draping and mixing of hard and soft textures. I heard about the brand few years ago when they were all the rage in the blogosphere for using scent as one of their branding attributes.

Some looks from their autumn/winter 12/13 collection via temporaryshowroom.com:

Odeur a/w 12/13 runway at Mercedes-Benz Fashion Week Berlin in Berlin:

[youtube=http://www.youtube.com/watch?v=rlYQwnze0ho]

And here is a look at their s/s 2013 collection (shown at Gallery Show Scene, Copenhagen):

[vimeo 47654850 w=710 h=400]

facebook.com/odeur.se